The Logo is the most important thing for every company. That is why you may invest some extra attention on the logo, either your current ones or the upcoming ones. Here there is 7 golden rules which have to be considered in every Logo Design:

●The Logo Word and the lenght of that word or words
●The Logo Typography and Design rules
●The Logo Graphics, Drawings or Symbols
●The Logo and Company Colors
●The Logo Slogan
●The Logo Trademark
●The way the Web Design is working with and is presenting the logo

Some of the most impressive logos in the world are actually very simple. Simplicity is the key when you want an easy to remember logo. When it comes to Art Director Logo Design you will have some of the most powerful tools available on this earth. That is:

• The possibility of having your own font
• Typography Library of around 600.000 fonts
• The access for the symbol library with virtual millions of signs and symbols
• The experience of the 25 years of experience with the creation of Corporate ID

Innovative Logo Design is designed directly to the products and the audience

When the designer is working with the logo, he or she, is careful studying your products or service and the intended audience for those. When you are making really good logos, you will also implement more psychology based design rules, which is intended to make a impression on the viewers feelings and thoughts. If you can do that, then you actually gain access to this persons memory. The human mind is designed to remember thousands faces and symbol. That is why you will always try to design a logo which describes the company and the logo reflects the purpose of the design rules. Usually you will not work with more than one color. It is a bad idea to have multiple colors unless they fulfill a purpose in the design manual.

Of course every logo is delivered both in several bitmaps and vector formats, so you logo can be reproduced and scaled from a minibadge to 100×100 meters on print if needed.

Typography with special typefaces is the key to be remembered

But the key to the high recognition of a logo is the font and the form. The color is secondary because the human mind is designed to recognised shapes and forms, and even so there is millions of colors, the recognition of a symbol or a font type is the key.

Trademarks works MUCH better

Consider paying around € 250 for the registration as a REGISTERED TRADEMARK. That is the (R) and TM you put right after your logo, in the upper right corner. If you own a Registrated Trademarks do have much hight customer trust and it also protects your design or company name as an Intellectual Property.

Here i will go through 5 customer cases where you actually can see what i did as suggestions and what it turned out to be. Normally i do around 20 suggestions for a new logo – why is that? Most companies and especially the owners do have expectations, which i often have to meet, and by doing 20 suggestions it is not a question if they are using my single logo or another agency. It is simply a choice from which of my logos they are gonna choose.

Why not having your own typeface, which actual can be used on the net also

Since we are designing some fonts directly i can also assure the company, that they can buy their own unique font type which often is the case, if the customer have more than 50 employees. The investment in you own font is a good idea, and it will have a very long live cycle, and often the cost will be under €100 pr. year depending how many years you are using the typeface.